“What really excites me about our branding process is the way it revitalizes my clients’ motivation and makes them feel more confident when they connect with potential customers. They can communicate how their business is bringing value into others’ lives…and isn’t that sense of purpose and fulfillment one of the main reasons we started our own businesses in the first place?”Jody Weisberg, Principal
My love of visual design began at the age of 3 with an uncommissioned rainbow-colored crayon mural on my bedroom wall. At 8, when sitting in my entrepreneurial father’s real estate development office, I discovered blueprints and realized that there were practical applications for my drawing habit, and graph paper dream house floorplans became a regular sight on my bedroom floor. By high school I became known for my artistic talents, and a major in Fine Art at the University of Massachusetts followed, along with a self-taught dorm room education in web design.
While surfing tv channels one day I saw the campus television station’s channel, which ran ads for clubs and such 20+ hours per day. They were awful — busy background, four fonts, so hard to read! I went to the station to offer a few tips, and they offered me a job.
I was hooked.
Years later, while working in New York in the fine art world of Upper East Side New York and as an interior designer for a Boston commercial architecture firm, friends and family requested help with their small business websites, print materials and other creative pursuits. Eventually I turned to graphic design and website development freelancing full-time.
Over time I realized that small business owners often based branding decisions on their own personal preferences — their favorite colors, or a competitor’s website that they think looks cool. Brands have the power to build credibility, loyalty, recognition, and to drive sales — but they have to be planned properly. Brands need to resonate with potential customers and clients, attracting the right people so that businesses can provide solutions to customers’ deepest problems.
My clients didn’t want to have to learn any of this — they needed someone to partner with them in building their brand and their marketing strategy, to walk them through a process that wouldn’t overwhelm them or take ages to complete.
Creative Concierge was born.
Creative Concierge is proudly based in Raleigh, North Carolina, but we work with clients nationwide.